Pure Leaf Package Design
Spring 2021
Brand Slogan:
MMA 100
Year
2021
Leave you feeling refreshed.
Life goes better with Pure tea.
TASTING TEA, TASTING THE REAL
Logo of product: (take from web)
Description:
At Pure Leaf we brew premium iced tea from real tea leaves. We follow a simple and
authentic process that comes from our passion for realness. Our tea masters settle for nothing
less than the best. Their commitment to only the finest ingredients is what’s behind our delicious
teas. Say no to artificial flavors or mediocre tea leaves and say yes to Pure Leaf.
Logo Design:
My logo is simple and easy to recognize. Therefore, I chose green leaves and text, which
reflects the pure leaf's originality and simplicity.
Logo Sketch
Final Logo Look
Label Design:
Simple and generous is my design purpose. The black background of the original label is
still continued. Transmit a healthy and natural feeling through the color green. The logo is
located in the center of the bottle. Make it easy for customers to remember the brand.
Book Cover Design
A Fine Balance
